Something needs to change: You
- Rina Jensen
- May 28
- 2 min read
Hustle Culture has lied to you
For as long as women have been starting businesses, we have bought into the traditional idea that business is not personal and the company should be run like a machine. And if the machine isn’t working, you simply tweak (the systems), sharpen (the KPIs) and find more hours (every day). Basically, grind until the problem is solved. But the business is not a machine, it is an extension of you, and you are very much not a machine.
This approach to labor isn’t just exhausting. It’s actively destroying your capacity
to innovate, to regulate, and to decision-make.
When women, specifically, force themselves into a static, 24/7 execution model, they are fighting against their innate 28-day rhythm. Traditional business is designed around a 24-hour male hormonal cycle and women experience a multi-week rhythm that governs cognitive focus, metabolic speed, and stress tolerance. Overlooking this biological reality creates an unstable foundation where every operational pivot feels like an uphill battle.
The entrepreneurial - and corporate - world is finally waking up to the staggering economic cost of treating people like hardware, it’s time you do the same within your business. When you push past your physical/emotional limits believing this is how you grow or scale your business, you are actually creating a biological debt that your nervous system, relationships, and mental health will eventually collect.
Do business your way.
Where to start:
For the next 30 days, track your daily energy and connect it to your cycle. Which days do you feel like being in the world among the people, and which days do you crave quiet? When is it easier for you to focus on administrative tasks and when do sales meetings end with a “yes”?
When you understand yourself better, you lead your business better. By auditing your nervous system, support system, internal rhythms, and some beliefs about money and productivity, you’ll have a fuller understanding of you and your business. We have an assessment that covers all of these. Get it today.
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